Digital Marketing Manager

### **Job Title: Digital Marketing Manager (Paid + Organic Growth)** **Employment Type:** Full-Time (Remote) **Working Hours:** U.S. Time Zones ### **About the Role** We’re hiring a Digital Marketing Manager who can drive growth across both paid and organic channels. This is a hands-on role for someone who understands how to turn attention into pipeline — not just by spending budget, but by building and optimizing across platforms. You will own strategy, execution, and performance across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, Pinterest, YouTube, and emerging channels. The focus is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic. This is not a coordination role. This is execution, testing, and iteration. ### **What You’ll Own** ### **1. Paid Media Strategy & Execution** * Build and manage campaigns across **Google Ads (Search, PMax, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, X, Reddit, TikTok, and other paid platforms** * Design full-funnel strategies for B2B lead generation and revenue growth * Launch campaigns end-to-end: targeting, structure, tracking, creatives, and optimization * Write high-converting ad copy and guide creative direction * Continuously test audiences, messaging, and formats ### **2. Organic & Social Growth** * Own organic presence across **LinkedIn, X (Twitter), Instagram, TikTok, and other relevant platforms** * Develop and execute content strategies aligned with paid campaigns * Test hooks, messaging, and formats organically before scaling through paid * Build audience engagement, brand visibility, and inbound demand * Identify platform-specific growth opportunities and trends ### **3. Optimization & Scaling** * Monitor performance daily and make proactive adjustments * Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies * Optimize for **CPL, CPA, ROAS, and conversion rates** * Identify scaling opportunities while maintaining efficiency * Stay ahead of platform updates, algorithm changes, and privacy shifts ### **4. Analytics, Tracking & Attribution** * Track and analyze performance across all channels (paid + organic) * Own **conversion tracking, pixel setup, event tracking, and UTM structure** * Use **Google Analytics (GA4), Tag Manager, and platform dashboards** to evaluate funnel performance * Build clear, insight-driven reports (not just data dumps) * Translate performance into actionable growth decisions ### **5. Cross-Channel & Team Collaboration** * Align marketing efforts with sales and revenue goals * Provide feedback on creatives, landing pages, and messaging * Collaborate with design and content teams to improve performance * Contribute to broader growth initiatives across marketing and lifecycle ### **Required Experience** * 3+ years of **hands-on digital marketing experience across both paid and organic channels** * Strong experience with **Google Ads, Meta, and LinkedIn (platform-native execution required)** * Proven ability to generate **B2B leads and measurable pipeline impact** * Experience managing campaigns across multiple platforms (X, TikTok, Reddit, YouTube, etc.) * Deep understanding of **PPC fundamentals, audience segmentation, and funnel optimization** * Strong knowledge of **conversion tracking, attribution models, and analytics tools** * Hands-on experience with **GA4 and Google Tag Manager** * Ability to independently launch, manage, and scale campaigns * Strong copywriting and messaging skills focused on conversion ### **Preferred Experience** * Experience with **organic social media growth and content strategy** * Familiarity with **CRM and automation tools (HubSpot, Salesforce, Marketo)** * Experience managing multiple accounts or large ad budgets * Creative tools experience (Canva, Adobe Suite) * Google Ads / Meta certifications ### **What a Typical Day Looks Like** * Review performance dashboards across paid and organic channels * Adjust budgets, bids, targeting, and creatives * Launch new campaigns, tests, or content initiatives * Analyze funnel performance and identify bottlenecks * Collaborate with design/content on new assets * Share insights and recommendations Execution. Testing. Optimization. Across all channels. ### **KPIs You’ll Be Measured On** * Cost Per Lead (CPL) / Cost Per Acquisition (CPA) * Return on Ad Spend (ROAS) * Conversion Rate (CVR) * Organic engagement and inbound lead contribution * Pipeline and revenue growth * Budget efficiency Performance is measurable. So is success. ### **Interview Process** 1. Application Review 2. Initial Interview (strategy + channel experience) 3. Technical Interview (campaign deep dive + real scenarios) 4. Final Interview #Meta